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Paperclipping Newsbreak - Competition For Etsy?

Unique Papercrafting E-Commerce Site Launches

September 30, 2009

JUPITER, FL---In this electronic age of instant messaging and e-cards, you may just be surprised that the sheer beauty and joy of creating and giving a unique handmade greeting card or scrapbook is not a thing of the past. In fact, with the help of a new e-commerce site, eWillow.com, the art of papercrafting might just experience a resurgence. eWillow.com is dedicated to selling handmade greeting cards, scrapbooks, and other papercrafts and has arrived just in time for World Card Making Day on October 3rd.

eWillow.com was the brainchild of former fashion industry model Charlene Harreveld. Charlene, a longtime crafter herself, began conceptualizing the site after becoming frustrated with the fact that there were limited outlets for crafters to sell their artwork, and seemingly none dedicated to those who make greeting cards and scrapbooks.

eWillow.com is unique not only because it brings the papercrafting community together in one convenient online location, but also because it is an e-commerce site where crafters can sell their papercrafted artwork like handmade cards, gifts, and scrapbooks via storefronts they create and maintain on eWillow.com's site. There is one low monthly storefront fee and no sales commissions or posting/transaction fees are charged. The site is effortless to use for both crafters and customers looking to purchase unique handmade papercrafted products as gifts that provide that all-important 'personal touch.' The site also offers a useful search tool where consumers can search all storefronts at once when looking for a specific item.

Additionally, eWillow.com also encourages sellers and buyers to communicate with each other and share ideas, tips, inspirations, and more. Designers can swap ideas and post photos of creations through an upcoming online forum. Also, Charlene's blog is for everyone to read and enjoy. eWillow.com can also be followed on Twitter and Facebook, both of which are updated regularly.

"I truly feel that the concept of this e-commerce site's time has come. It was much needed for people in the papercrafting industry to be able to turn their passion and hobby into a money-making business endeavor with very little overhead and limitless selling potential," said founder/CEO Charlene Harreveld.

eWillow.com's storefront Design Vendors seem to agree. "I was honored to be one of the first storefronts on eWillow.com. I appreciate the fact that there's no other place on the Internet where papercrafters can sell their wares that is strictly for papercrafting. It is very evident a lot of careful and thoughtful planning went into the launch of eWillow. Thank you Charlene for coming up with this ingenious idea," said Cindy Coutts, owner of Christian Paper Crafts, Paducah, Kentucky.

eWillow.com is headquartered in Jupiter, Florida. Contact Charlene Harreveld directly at info@ewillow.com. Photos available upon request.

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